Raasta is not a typical marketing agency. We're a creative research-driven team that helps organizations find their voice, shape their story, and connect with the people who matter.
Whether it's an NGO, school, or grassroots project, we work closely with teams to understand the heart of their mission.
Then, we turn that mission into campaigns, visuals, films, and narratives that are not only beautiful—but believable.
From branding and social media to full campaigns and storytelling strategies, we build communication that reflects who you are and what you stand for. Every design, every script, every message we craft is built with care—to not just reach your audience, but resonate with them.
Thoughts, insights, and stories from our journey of creating meaningful connections through purposeful marketing.
Finding Uttarakhand set out to create a comprehensive video-mapping project across all 13 districts of the state. With the generous support of the Department of Tourism, Government of Uttarakhand, and inaugurated by Shri Satpal Maharaj, Hon’ble Minister of Tourism, the campaign sought to give voice, visibility, and value to every corner of the state.
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With the rise of digital textile printing in the early 2010s, the future of traditional screen art in the clothing industry came under question. For generations, screen printing had been a vital craft—deeply connected to local artistry, labor economies, and the handmade identity of Indian textiles.
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For years, the narrative of tourism in Uttarakhand has revolved around a few iconic destinations—Nainital, Mussoorie, Rishikesh, and the sacred Char Dham circuit. These places have drawn consistent crowds and brought visibility to the state, but this intense focus on limited zones has created an uneven landscape.
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Finding and amplifying your unique perspective
Staying true to what matters most
Creating genuine connections that last
